When it comes to email marketing, having a strong goal before you start is top priority. As with anything we do in life, without a clear end goal in sight, it’s hard to measure whether or not we are succeeding. With that said, if you do not have a clear goal just yet, it’s best not to press send on those emails!
Establishing SMART email marketing goals is vital to seeing great results from your marketing efforts. Setting these SMART goals helps make them attainable and allows you to prioritize your action steps.
You can break down your SMART goals as follows:
S – Specific: Your goal must be specific, detailed, and clear. For example, set a goal to obtain a number of subscribers per email campaign within a certain time frame.
M – Measurable: You must have a way of tracking your goal. An example would be, to break down how many subscribers you would need per email campaign to achieve your specific goal.
A – Achievable: Be realistic based on past email campaigns or what you believe you can accomplish in a set amount of time.
R – Relevant: You should choose goals that are relevant to your strategy and broader objectives for your business. If your goal doesn’t serve your business’s overall goals, then it’s not worth pursuing.
T – Time Bound: Your goals should have an expiration date. When you set your specific goal, set an end time for when you want to hit that goal. This will help you stay focused on the task at hand and progress towards meeting your goal.
Follow this SMART goal plan as you create your email marketing strategy. Remember, if you don’t have a goal yet, then don’t send the email. It’s much better to save that time and energy until you can identify your specific goal in order to get the best return on your investment. So, in setting your goals, remember to be specific, make it measurable, achievable, relevant, and time bound. Keeping with these tactics will ensure that you have a successful email marketing campaign!